In-person engagement strategies for revenue-generation, client retention, thought leadership and new business development.
We put the full power of the live event medium to work for your business.
For organizations whose business is based on high-value, voice-of-authority content, targeted customer or member communities, and renewable business relationships, events represent an effective and high-profile addition to business development and GTM strategies.
The Power & Impact of Live
In today’s technology-connected world, in-person connections are more effective than ever.
Why?
Because they provide focused and direct interaction around common interests and opportunities. Because in-person interaction demands authenticity. And because they can bring a brand, a product, a relationship to life.
We know what events can do and apply our knowledge and experience to create the optimal balance between revenue-generation, reputation management, client retention, new client acquisition and target markets so that the selected event format achieves maximum results.
Reputation
From the depth of content to the expertise of speakers, events are a high-visibility endorsement of your organization’s capabilities and thought leadership.
Client Retention
Organizations with renewable client relationships typically experience a double-digit improvement in retention from clients that send attendees to an event, compared to those that don’t.
Revenue
Events offer multiple revenue sources including registration, exhibit fees and sponsorship programs. Combined with their strategic impact, they represents a highly effective, for-profit marketing platform.
Business Development
From product launches, to new community development and geographic expansion, events bring a personal and direct connection to your growth and GTM strategies.
New Client Acquisition
Events are a high-touch, high-impact platform for engaging new clients and bringing your organization’s capabilities to life.
Talk to us now if:
- You want to elevate the voice-of-authority impact of your content and business.
- You want to improve your client retention and new customer acquisition performance.
- You want to generate additional revenue.
- You want want a low-cost, high-performance medium to your marketing mix.
- You’re investigating the cost and benefit of creating an events line of business.
- You want you improve the performance of your current event or events portfolio.
- You want your current event or portfolio to contribute more strategically to your business.