Who We Work With
Our experience and approach are valuable to any organization looking to assess the potential impact of the event medium on their business or association, or to maximize the performance and impact of an existing event or portfolio. It’s optimized for organizations whose business has the following characteristics:
- Rich, high-value content
- Inhouse experts who develop the content
- Definitive role and/or community focused
- Time, or project, based customer relationships that are subject to periodic renewal
- High cost of product, service or membership
Our work is especially relevant and impactful for consulting organizations, media companies, research firms, and industry associations.
Organizations of this type should expect their event programs to:
- Be revenue positive in their own right.
- Generate an incremental renewal percentage and value from clients who attend (compared to those that don’t).
- Have a measurably positive impact on the understanding of your business and its capabilities.
Our business is to ensure that they do.
