We’ve been in and around the events medium for our entire respective careers. We’ve worked on the full range of events formats from highly-focused technical conferences to globally-recognized trade shows. We’ve created and managed events and event organizations around the world. And we’ve developed products and programs for some of world’s biggest and most well-known companies. All of this has led to, and forms the foundation of, Focal Point Strategies and our specific approach. When you work with Focal Point, all our experience and expertise is focused on your business success.

A critical element of our experience, and the value we deliver through Focal Point Strategies, is the research we’ve conducted on primary event drivers and impact criteria. From the effects of event attendance on membership and relationship renewal, the critical characteristics behind real “must-attend” status, to the contribution of events to core business performance and reputation, we have a deep understanding of the power of events and their key areas of impact. We apply our learnings and research insights to each client engagement to ensure that performance meets all critical strategic objectives.